Concept

We believe great marketing always begins with a BIG idea.
We understand the value of ‘One Voice.’
We listen.
We deliver.

Thanks for visiting our site. Sean Tracey Associates (STA) is a full-service branding, advertising, marketing, and film & video production company. We’ve helped North America’s finest and best known brands tell their stories, creatively, since 1985. That’s right…STA is 27 years strong!

Here you can learn about our unique, streamlined business model and how it can help you and your brand increase ROI while keeping costs low. You can see samples of our work by clicking the Creative tab. Through our STA Blog we’ll keep you up-to-date on what we’ve got cookin’, inform you about the latest industry trends, and even provide a forum for you to interact and communicate with other savvy business and marketing professionals—just like you. Hope you enjoy our work and that we meet you in person, soon.

Cases

Revitalizing and Rebuilding an Employee Brand

The Human Resources Department at Wentworth-Douglass Hospital was in need of establishing a unique brand that accurately represented all 3000+ employees for all of their recruitment advertising. Over the course of several months in 2009 and 2010, Sean Tracey Associates conducted a series of brand development sessions with current hospital employees. These focus groups allowed the WDH HR/Management team to collaborate, examine and define the Employee Brand and Positioning on their own terms.

Happy Mainers Campaign

Happy doesn’t even begin to describe how excited we are about rolling out our fun new campaign for Town & Country Federal Credit Union. Ecstatic, elated, over-the-moon is more like it! The Happy Mainers™ campaign launched mid-May and asks Mainers from Kittery to Caribou, “Why are you so Happy?”

STA Wins Two Healthcare Marketing Awards

On May 17, Sean attended the presentation of this year’s Lamplighter Awards, held in Boston. The New England Society for Healthcare Communications’ (NESHCo) Lamplighter Award’s recognize the very best of New England’s healthcare communications, marketing, and public relations in the New England region.

BayCoast “Just Right” Campaign

This past October, Sean Tracey Associates re-branded and renamed Citizens-Union Savings Bank and Bank of Fall River to as BayCoast Bank. Since then, STA has been working on an innovative marketing plan intended to raise awareness and create a buzz for the new bank. With the bank’s respected history of community involvement and philanthropy in mind, STA devised a campaign that would educate and enlighten the public of their contributions, while also finding a new way to give back to local charities—under the “direction” of the community itself!

Bigelow Tea Brand Development/ Awareness

Capitalizing on recent research indicating health benefits of Green Tea and an interest by men, Bigelow Tea was looking for a hard-hitting campaign to attract men to the brand. Taking the “not your mother’s cup of tea” approach, Sean Tracey Associates created a series of advertisements for national magazines including Men’s Health, Fortune, Golf Digest, Money, Sports Illustrated and newspapers including the Wall Street Journal and The New York Times using high profile spokesmen including hockey’s “Great One,” Wayne Gretzky, illustrious baseball coaches Terry Francona and Joe Torre and Super Bowl winning quarterback NFL commentator, Phil Simms.

Frisbie Memorial Hospital – 75th Anniversary TV Campaign

In 2012, Frisbie Memorial Hospital asked STA to produce a TV and radio campaign celebrating their 75th Anniversary. With the completion of a building/expansion and the addition of new technologies at Frisbie Memorial Hospital (FMH), the hospital wanted to highlight these new services and celebrate a long-standing commitment in caring for the community with a new TV/Online campaign in the year of their 75th Anniversary. In 2008, Sean Tracey Associates filmed and produced a TV campaign for FMH which received a 1st place Lamplighter Award from the New England Society for Healthcare Communications at their annual awards for excellence in marketing, public relations and communications. In an effort to capitalize on the award winning footage already filmed, STA collaborated with FMH to review and update the storyboard of the existing commercial in an effort to call attention to their new services and the building expansion. At the same time, a long-format video, highlighting all the new services of the hospital and a radio commercial was produced by STA to be used in a digital/online campaign.