Wentworth-Douglass Hospital

WENTWORTH-DOUGLASS HEALTH SYSTEM

Hospital Marketing

After STA rebranded the hospital’s HR department, WDH’s President, Exec Team, and Board took notice. They asked STA to become agency-of-record for the entire system. Flattered and excited, we began introducing the external community/audience to the new brand and promoted service lines, including WDH’s Seacoast Cancer Center, their affiliations with Massachusetts General Hospital, and launched Wentworth-Douglass Express Care. Our team has been navigating and advising the organization thru the intricacies of adapting to the Affordable Care Act, and moving steadily from a quantity-based to a quality/values-based model of care for over 6 years.

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