Hologic – Social Media


Social Media

How do you grow a social following of over 14,000 women with a serious medical condition?  Well, medical device manufacturer, Hologic (inventors of 3D mammography and with a market cap @ $7 billion dollars), needed to step up and update their social media presence and platforms for their “Change The Cycle” campaign, they enlisted STA to create a whole new look and feel for their blog site, Facebook, Twitter, and Pinterest pages.  They also contracted STA and our writing and digital research team to do monthly “white paper” articles, daily FB and Twitter posts with branded images, create unique, branded graphics and images to accompany posts, promote posts and pins, and prepare detailed monthly stats and trending reports on their social and digital campaigns.  STA also hosted bi-weekly Twitter Chats, with a well-known and highly-followed physician, and accompanied the client in their booth to do “live and up-to-the-minute” blogging and Meerkat streaming webcasting from multiple conferences and trade shows, including Blogher and Blogalicious.

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