<!--// create the biofunction bio(ActiveCase){	// Active Case	//	1 - ke		//	2 - necu	//	3 - plymouth	//	4 - reebok	//	5 - timberland	//	6 - bessemer
	//	7 - big					//bios				if(ActiveCase == '1')					document.write("<font class=\"testimonial\"></font>Portsmouth Regional Hospital desired to \"step up\" the organization\'s presence and build their distinction as performing the most advanced medical techniques and surgeries in their region.  Wilson & Gould, their agency, enlisted the help of STA to do extensive research and to develop a broadcast strategy.  STA produced three commercials, each focusing on advances from three different surgical areas.  STA also created a separate, combined spot that aired on PBS. Research conducted pre and post airing the campaign showed a whopping 14% increase in top-of-mind awareness/recall and a 27% increase in perception of hospital quality for those who saw the ads. In 2007, the \"Ortho Montage\" received a national Telly Award.");				if(ActiveCase == '2')					document.write("<font class=\"testimonial\">\"Working with Sean was one of the most exciting and rewarding experiences in my 20-year advertising career.\"<br>Haden Edwards, Partner/Executive Creative Director, The Tracey/Edwards Company</font><br><br>The tracey/edwards agency contracted Sean to create and direct 3 TV spots to enhance and give personality to the brand and its pre-existing positioning statement, \"Performance Banking\". Sean worked with Haden Edwards to write and visualize the TV ads.");				if(ActiveCase == '3')					document.write("<font class=\"testimonial\"></font>BankNewport and their ad agency, tracey/edwards/o\'neil, turned to Sean Tracey Associates once again to concept, script and direct this year\'s TV campaign.  Last year, Sean and t/e/o\'s Executive Creative Director, Haden Edwards, conceived the first round of hugely successful spots with the \"What\'s Your Idea of Success\" positioning.  These unique commercials begin with the \"dream\" of what the customer would like to be doing, if they only had the financing to make it all possible.  About midway in the :30 second spots, the action cuts back to present time, where we see the person\'s situation.  Afterward, the spots crescendo with music and film, again envisioning the \"dream\" of success, made possible by BankNewport.");				if(ActiveCase == '4')					document.write("<font class=\"testimonial\">\"Sean came up with a great concept in a matter of days, and rough-cut the idea to visualize it. His ability to design an idea around client\'s goals made the project come to life.\"<br>Michael Bernard, Producer, Reebok</font><br><br>STA created and produced an ad to launch a new Reebok shoe in less than 4 weeks. The traditional agency timeline for production would not work. They needed to move faster, so they turned to STA, who concepted, wrote, and produced the spot in-house.");				if(ActiveCase == '5')					document.write("<font class=\"testimonial\"></font>Northeast Credit Union called upon Sean Tracey Associates when they wanted to develop and launch a powerful and dynamic integrated advertising campaign that included print, radio and television.  STA also handled media planning and placement of broadcast and cable TV.  The campaign entitled \"Letters\", featured clients thanking NECU for the excellent and personal service they received.</font><br><br>By having STA create and execute all media, NECU was able to maximize the impact of that message, and keep it consistent in tone, design and approach for their audience.");								if(ActiveCase == '6')					document.write("<font class=\"testimonial\">\"Sean brings three important talents to the table that are not often found together in creative people.  He has deep technical production knowledge, unstoppable creativity, and truly excellent listening skills.  We loved working with his team.\"<br>Bob Camp, CEO, Kitchen Etc</font><br><br>STA worked with Kitchen Etc\'s CEO, Bob Camp, to create a brand identity for KE on TV. A campaign of four humorous TV spots was created and directed by Sean Tracey. After airing, research showed awareness was up significantly and sales rose 12% only in the markets that the spots ran!");
				if(ActiveCase == '7')					document.write("<font class=\"testimonial\">\"Bigelow is the #1 green tea in America, and soon to be the #1 specialty tea brand in the U.S. When we began this ad campaign, we could never have dreamed we'd come so far.\"<br>Bob Kelly, Director of Marketing, R.C. Bigelow Co.</font><br><br></font>During the last three years, Sean Tracey has handled the creative responsibilities for the national magazine ads that have put Bigelow tea on top of the green tea market. The \"Money Clip\" ad will be featured in the new feature film \"Fantastic Four II\". The ad was chosen out of around 70 that were entered. It will be blown up to billboard size and placed in an airport for a scene.");									}//-->