<!--// create the biofunction bio(ActiveCase){	// Active Case	//	1 - timberland	//	2 - heidelberg	//	3 - riskmanagement	//	4 - reebok	//	5 - libertymutual	//	6 - dejouria	//	7 - invacare					//bios				if(ActiveCase == '1')					document.write("STA shooter/editor Jay Childs was contracted by Vayda Productions to generate wholesale and retail buyer enthusiasm for a new athletic and aggressive line of footwear for The Timberland Company. This video vignette was one of three for three different lines presented at their National Conference. Timberland gained better than expected penetration with wholesalers for new Outdoor Performance line immediately following the event. Click on the thumbnail below to view the vignette.");				if(ActiveCase == '2')					document.write("The objective was to increase new employee awareness of Heidelberg and their specific role within the company, while decreasing orientation time.  We created a fast-paced, modular video where company department heads provide new hires with a virtual tour of Heidelberg.  Implemented as part of Heidelberg\'s orientation efforts, the company estimates a 1/3 savings on orientation resources while better informing their new hires.  Click on the thumbnail below to view a sample of the video.");				if(ActiveCase == '3')					document.write("The National Risk Management Forum asked us to create a kick-off video for its national meeting. The goal was to energize the audience using a dynamic metaphor, giving the their mission of risk management life and relevance beyond a spreadsheet. The metaphor profiled extreme sports enthusiasts who seem to engage in very risky activities, but are often the most diligent in identifying and containing risk factors. The client enthusiastically adopted this concept for the entire Forum and reflected the theme in all their collateral and presentation materials. Click on the thumbnail below to view the vignette. ");				if(ActiveCase == '4')					document.write("The target was 17 to 22-year-old males.  The concept for the shoe  was that it was a training shoe just like the ones the pros use - less  fashion, more performance.  Reebok had some training footage in their archives and had access to some NFL footage.  They wanted to get away from the usual montage of shots and really have a story and  concept for the spot. The spot was ready and approved by Reebok in record time -  less than 3 weeks from sign-on to completion.");				if(ActiveCase == '5')					document.write("The goal of this project was to increase corporate policyholder revenue through participation with new Hopkinton, MA Research Center.  A module video program was created showing direct clients\' cases were partnering with Liberty Research Center has decreased loss time injuries and returned value to the bottom line.  The video has significantly shortened the process of signing potential policyholders to partnering projects with the Research Center.  Click on the thumbnail below to view the video.");								if(ActiveCase == '6')					document.write("STA Corporate Communications was contracted by Elliot Hospital, Manchester, to create a film highlighting the unique and high level of care it offers towomen battling breast cancer.  Compelling interviews were conducted with thedoctor who runs the program at Elliot and many of the patients who have been treated there.  The film was used successfully to raise new funds for a more comprehensive, state-of-the-art facility, to be called the DeJoria Center.  Click on the thumbnail below to view a sample of the piece.");				if(ActiveCase == '7')					document.write("The target was retired individuals and their care-givers. The concept for the spot was that like Arnold Palmer, Invacare customers can live active lives with Invacare\'s help. In doing so, the customer stays a vital member of their families, a hero of sorts. So we staged Arnold Palmer with mural sized photographs of wheel chair athletes as well as Invacare customers to help make the connection between the customer, Arnold Palmer and the wheel chair athletes. The active message was supported with lively lifestyle \"Kodak moments\" of Invacare customers living active lives. Of course, in the process, the audience gets to see the full range of benefits of Invacare power wheel chairs.");									}//-->