CONGRATULATIONS NEEDHAM BANK
All of us at Sean Tracey Associates are happy that our creative drew big awards for Needham Bank at the 2021 New England Financial Marketing Awards. But, what really has us excited…
A double-blind 2020 survey conducted by an independent research firm stated that Needham Bank’s brand awareness increased 24% among consumers in less than 9 months. Brand awareness among businesses increased by 37%. By comparison, half of all banks and credit unions in the survey experienced declines in brand awareness. Needham Bank’s performance placed in the top 5 for gains in awareness among all banks and CUs mentioned. This significant increase in brand awareness will likely improve customer consideration for opening new accounts with Needham Bank.
Needham Bank 2021 Awards:
Best Rebrand (Assets >$1B)
Runner Up: Needham Bank – “Build Something”
Best Video or Animation (Assets >$1B)
Winner: Needham Bank – “Many Hats”
Best Pandemic Pivot (Assets >$1B)
Winner: Needham Bank – “Pandemic Pivot”
Best Overall Campaign (Assets >$1B)
First Runner Up: Needham Bank – “Build Something”
