NCH – Brand Campaign

North Country Healthcare – Brand Campaign

branding, research, logo design, video, strategy, photography

Sean Tracey Associates was delighted to tackle the unique challenge of branding the merging of five critical access hospitals under one, new cohesive brand. To do this, our team relied on our tested, proprietary branding process that uses extensive qualitative and quantitive research. This research included competitor analysis, intercept video interviews, focus groups, and internal employee surveys.

The result was North Country Healthcare, a brand that is authentic to this rugged, rural part of New Hampshire, and is dedicated to collaboration and to the community they serve.

NCH - Branding Process Summary

NCH - Brand Anthem

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