Branding

Discovery

Brand

Sean Tracey Associates’ branding process is the perfect way to start a new brand, refresh an existing one, or initiate an important product or service line campaign.  Our proprietary five-step process includes multiple methods of both quantitative and qualitative research.   It includes competitor analysis, industry trending, polling consumers and diving into your organization’s front line employees and executive teams to rediscover what’s unique, authentic and the essence of your brand.

Once we discover the magic of your brand, we produce compelling creative to share with your prospects and customers. And, most importantly, we tell your story—where you’ve been and where you’re going.

Research

Positioning

Strategy

Creative

Launch

Florence Bank Re-Brand

Wentworth-Douglass Hospital HR Rebrand

North Country Healthcare Brand Launch

Tufts Freedom Health Plan Brand Launch

Smart Marketing in a Down Economy

Watch our video series on this now.