Discovery
Brand
Sean Tracey Associates’ branding process is the perfect way to start a new brand, refresh an existing one, or initiate an important product or service line campaign. Our proprietary five-step process includes multiple methods of both quantitative and qualitative research. It includes competitor analysis, industry trending, polling consumers and diving into your organization’s front line employees and executive teams to rediscover what’s unique, authentic and the essence of your brand.
Once we discover the magic of your brand, we produce compelling creative to share with your prospects and customers. And, most importantly, we tell your story—where you’ve been and where you’re going.