Androscoggin Valley Hospital – Orthopedics Brand Campaign
branding, video storytelling, digital, print, direct mail
Finding the right testimonial for a hospital campaign isn’t always easy. The story (and the patient) need to be relatable, inspirational, and maybe even charming. Together with the marketing and orthopedics department at Androscoggin Valley Hospital, STA developed a multi-faceted campaign that featured video, digital, print, and direct mail. The campaign told the story of Doug Chase, our endearing military veteran who was able to be his “old self” again and enjoy the beauty of the North Country of New Hampshire thanks to the excellent surgical outcome provided by AVH Orthopedics.