branding campaign, video, strategy, production, product photography
STA was Bigelow Tea’s agency-of-record for over 15 years. We developed the current “Tea Proudly” campaign and we worked closely with Bigelow’s in-house marketing team on the campaign’s flagship television spot. This fast-paced, action-packed commercial shows that Bigelow hasn’t outgrown its American roots after going international, that Bigelow is still “homegrown,” and sourced from only the best places on earth. It also features cameos of the Bigelows themselves to prove that this is a family-owned company.