When Enterprise Bank came to us with the challenge of promoting their customer Rewards Checking, we designed a digital campaign that would use video as the centerpiece. What started as an educational campaign, grew into two personal stories about two unique Enterprise Bank products and the tangible impact these have for real customers. Adding commercial lending services created a great opportunity to round out the campaign with real customers. We identified a business partner of Enterprise Bank, and showed how the Bank’s services transformed this local business. Enterprise Bank gave us the opportunity to do what we do best, create emotional connections between you and your consumers.