How do you grow a social following of over 14,000 women with a serious medical condition? Well, medical device manufacturer, Hologic (inventors of 3D mammography and with a market cap @ $7 billion dollars), needed to step up and update their social media presence and platforms for their “Change The Cycle” campaign. To do so Hologic enlisted STA to create a whole new look and feel for their blog site, Facebook, Twitter, and Pinterest pages.
As part of the campaign, STA created monthly “white paper” articles, daily Facebook and Twitter posts using unique branded images increasing engagement on their promoted posts and pins.
To enhance the brands thought leadership STA hosted bi-weekly Twitter Chats, with a well-known and highly-followed physician and joined the client in their booth to do “live up-to-the-minute” blogging and Meerkat streaming webcasting from multiple conferences and trade shows, including BlogHer and Blogalicious.