WDH – Human Resources

Wentworth Douglass Hospital – Human Resources

branding, research, video, strategy,

Part of Wentworth Douglass’s rebrand involved a large campaign centered on the Human Resources department. STA used its proprietary branding process of qualitative and quantitative research and developed key pillars that led to the new positioning, “Where You Belong”. To promote this new platform, we focused on telling the stories of current employees and why they feel so happy to be working at Wentworth Douglass. Bringing emotion & experiences like these to light is where STA truly shines.