WDH – Service Line Marketing

Wentworth Douglass Hospital – Service Line Marketing

brand campaign, strategy, video, production

As agency-of-record for Wentworth-Douglass Hospital for a half dozen years, STA marketed nearly every service line they had to offer.  We rebranded their HR program, created a new brand for over one hundred physicians and practice groups, branded a new plastic surgery group, introduced their new Urgent Care facilities and their newly expanded Women & Children’s Center and the Seacoast Cancer Center to the market. We also created multiple campaigns for the hospital’s ortho department. In every case, we used real patients and doctors to tell their real stories.  Authenticity works!

Orthopedics Spot

Cancer Center Spot

Surgical Services Spot

Ortho TV Spot (30s)